Sociological Studies - Alexandre Maciel

 The McDonaldization of Society - 

McDonald's first opened in Downey, California, and became a revolutionary restaurants. Back then, most "fast food" restaurants would take ages to make your food, and sometimes even get the order wrong. But McDonalds, had a different idea. They had a very small menu, and they were constantly making food that would be ready for you before you got there. With the help of a cheeky businessman named Ray Kroc. He made the McDonald's franchise that grew to be what it is now. But this gave other business owners the same idea. To try and make a cheap restaurant, that would serve food very efficiently, and for the food to be good (which was probably the weakest part of the restaurant). But along with food, Amazon realized that they could make shopping much more convenient for costumers by adding very quick shipping. Now with some orders, you can get your items delivered that same day. So McDonald's completely changed quick making and delivering that is now popular all around the world. For example, my family and I eat Chick - Fil - A every Saturday night, and my dad and I pick the food up curbside. Usually, when you get to Chick - Fil - A, you put what number spot your car is parked in. My dad and I however, put the number as were leaving home. It usually takes us 3 minutes to get to Chick - Fil - A, and sometimes they're already waiting for us at our spot! Overall, the author of the book, George Ritzer wanted to focus on predictability, efficiency, calculability, and control. That's the overall point of the reading. 

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